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How to find your social media voice
Setting up your business on Twitter or Facebook is easy. However, you can’t just hop on and start posting without thinking about a few things first. Perhaps the most important part of your social...
View ArticleHow does something go viral? A look at the Kony 2012 campaign.
If you ask most clients about what they hope to accomplish with their social media campaigns, they will probably tell you that they want to go viral. It’s the sort of thing marketers don’t like to...
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How To Win At B2B Content Marketing
Content marketing is critically important for any company that wants to maintain leadership or position for growth, whether by increasing existing market share or by capturing new markets. B2B...
View Article3 Misleading B2B Marketing Metaphors
There is a fantastic SlideShare by Velocity Partners on the use of metaphors in B2B Marketing (or misuse, rather). As I wrote in my previous post, business marketing is about relationships because the...
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B2B Content Marketing: 3 Steps to a Content-Centric Organization
Since 2008, we have seen B2B companies approach their content in three ways: They Deny that the new content and social rules of engagement apply to them. They Copy what B2C companies are doing but are...
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5 Reasons to Use Video in B2B Marketing [Infographic]
It’s no secret that content is a much bigger animal today than it was even a few short years ago. In fact, not long ago content used to be that thing that was always left to the last minute – the one...
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B2B Customer Engagement Begins With Engaging Content
Business marketing is changing faster than most companies can keep up. Content appears to be the biggest hurdle, but that’s not surprising. Content has traditionally been an afterthought in the B2B...
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Who’s Driving Your Online B2B Sales Strategy?
Who drives your company’s online B2B sales strategy? Buyers, that’s who! Who has more choice and is more connected than ever before? Yes, your buyers! B2B companies face many challenges in the...
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B2B Content Marketing: The Elephant In The Room
Most B2Bs know that they must change how they deal with their content in order to not only keep up, but succeed in today’s marketplace. And although some may realize that if they don’t publish, they...
View ArticleTop 5 reasons why integrated marketing remains relevant for B2B companies
Integrated marketing is key. Deploying a mashup of the best old school and leading edge digital techniques — that are right for your business — leads to better results for your investment. Reaching...
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